Reidels Handbags

Reidels is a Melbourne based, family business that was first established in 1983 by the Tarshis family as importers and wholesalers of fine leather handbags and accessories. In 1995, David Tarshis was placed in the role of General Manager and changed the company's direction. Since then, growth has been particularly impressive with a majority of significant key retailers taking on the brands offered.

Amorni

Amorni is at the forefront of Reidel's labels. Styled in Australia by an innovative team at Reidels, Amorni remains a brand with a distinct European flair. The style is directed towards the chic modern woman who demands the latest accessories. A sensual feel and classic look united with a sense of intriguing fun, all the designs are refined to perfection.

LillieK

Lillie K, introduced only a few years ago, is focused on the girl who wants practicality in her accessories combined with a creative influence. Primarily a younger following, the range uses colour to draw attention, whilst the many shapes express a trendy persona.